1998年，湖南中商集团斥资收购了浏阳河酒厂,永久买断浏阳河商标使用权，通过国家工商总局与“中国酒业大王”五粮液集团携手打造浏阳河品牌。通过九年的励精图治，浏阳河很快在中国白酒市场构建起强大的品牌张力，衍生了“浏阳河”“金世纪”“红太阳”“喜洋洋”“万事兴”“2008”“青花瓷”“浏阳河年份酒”八大系列产品，市场占有率步步攀升，产销量年年增长，成为享誉中华、行销全国、飘香海外、引领时尚的“跨世纪中国著名白酒品牌”、“中国驰名商标”，无形资产达到80亿元。为进一步拓展市场，2006年1月成立喜洋洋酒业公司，目前两大酒业公司在全国建立了34个市场管理大区，拥有上万名营销队伍，年产销量突破16亿元。

In 1998, Hunan Zhongshang Group began to develop the Liuyanghe brand by cooperating with the “Chinese liquor industry magnate” Wuliangye Group through the State Industrial and Commercial Administration after purchasing Liuyanghe Liquor  Distillery with its own capitals and permanently buying off the trademark use right of Liuyanghe. Through nine years of continuous efforts, Liuyanghe has quickly constructed its strong brand power on the Chinese liquor market by generating seven series products including “Liuyanghe”, “Golden Century”, “Red Sun”, “Xiyangyang”, “Wanshixing”, “2008” and “Qinghuaci”; with its market share climbing gradually and its output and sales increasing annually, Liuyanghe has become the domestically well-known and fashion-leading “cross-century Chinese famous liquor brand” and “Chinese well-known trademark” sold on both domestic and overseas markets,